History
Groupe Park Avenue's reputation was not built in one day. It was inspired by an innovative man passionate about automobiles.
1959
Mr. Norman D. Hébert Sr. demonstrates his entrepreneurial spirit by acquiring Park Avenue Chevrolet, located on Park Avenue in Montreal. The dealership was on the verge of bankruptcy and few people believed in its ability to survive.
1961
Mr. Norman D. Hébert Sr. defies odds again by moving Park Avenue Chevrolet to the corner of rue Viau and rue Jean-Talon in Montreal North. The immense dealership stood out in the middle of the surrounding fields and many doubted its future. They didn't know our founder very well!
1964
Location Park Avenue is opened during the prolific years of Park Avenue Chevrolet. Mr. Norman D. Hébert Sr. perceives a need for commercial fleets and founded the first long-term leasing company in Canada. Incidentally, many businesses still deal with Location Park Avenue which currently has a fleet of more than 4,200 vehicles on the road.
1969
Mr. Norman D. Hébert Sr. heads up the organization of the very first Montreal Auto Show. The whole business community is now behind this visionary who no longer has to prove himself.
1981
Mr. Norman D. Hébert Sr. announces the arrival of his son into the family business, Mr. Norman Hébert Jr.
1984
The name Groupe Park Avenue becomes official.
1985
The father-son duo begins a new chapter in this history by acquiring an immense lot on Boulevard Taschereau in Brossard. They set about associating with various auto manufacturers in order to successfully open nine different dealerships, six of which are on the same lot, in order to launch the Complexe de l'Auto Park Avenue, an auto-mall concept never seen in Quebec.
1991
Mr. Norman D. Hébert Sr. passes the torch onto his son who becomes the president of the automobile consortium. His son develops a second sector on the South Shore of Montreal in Sainte-Julie.
2010
The tenth dealership of Groupe Park Avenue is inaugurated: Park Avenue Lexus Sainte-Julie.
2012
Méga Centre Park Avenue La Prairie, a pre-owned vehicle super-store, opens its doors in November.
2013
The third generation of Hébert's arrives; Mr. Norman John Hébert becomes the vice-president and general manager of MINI Brossard.
2015
In January, a second Méga Centre Park Avenue store is opened in Laval. A bit later, Groupe Park Avenue acquires a fourth BMW dealership, this time in Sherbrooke. During fall, Location Park Avenue was associated with Jim Pattison Lease in order to become Location Park Avenue Jim Pattison Inc., the undisputed Canadian leader in vehicle leasing for enterprises.
2016
Groupe Park Avenue welcomes Silver Star Mercedes-Benz, Canada’s largest Mercedes-Benz dealership, among its automobile consortium.
2017
We opened Station Service, a car boutique in Quartier DIX30, in Brossard, that allows you to test drive cars in all their forms, and which promises to revolutionize the car buying experience. Furthermore, Groupe Park Avenue established themselves in Quebec City with the acquisition of Mercedes-Benz de Québec.
2018
Groupe Park Avenue's brand portfolio is expanded with the acquisition of four well-established Brossard dealerships: Jaguar Brossard, Land Rover Brossard, Brossard Mitsubishi and Park Avenue Volvo Brossard.
A Family's Pride
60 years and 1,000 employees later, Groupe Park Avenue is still the leader in the automobile industry. The initial vision of our founder was passed to his son who knew how to increase the potential of the family business and who now inspires his staff through tested leadership and success.