Third Generation Adding Strength to Groupe Park Avenue Leadership Team

July 7, 2020 (Last modified on July 20, 2020)

Brossard, July 7, 2020 – Groupe Park Avenue is proud to announce the appointment of Norman John Hébert as vice-president and chief operating officer of the organization effective June 8, 2020.

In a little over six years working in various capacities in the family business, Norman John Hébert has managed to develop a thorough understanding of the enterprise and to hone his management skills on the job. As COO he will oversee the operations of the 23 Groupe Park Avenue automotive dealerships in collaboration with each general manager.

For Norman John Hébert, this appointment represents one more step toward achieving his long-term goal of becoming chief executive officer of his family’s business. At that point he will be the third-generation Hébert to take over the reins at Groupe Park Avenue. The 61-year-old business has more than 1,000 employees with its 23 automotive dealerships, including Park Avenue Audi, Park Avenue BMW, Park Avenue Volkswagen, Park Avenue Toyota, and Silver Star Mercedes-Benz. 

“I’m thrilled with the new mandate I’ve been given. Our leadership team of vice-presidents and general managers in our dealerships is stronger than ever. I intend to support them in every way possible in managing whatever challenges come our way, in developing and making the most of the opportunities in the post-COVID environment, and in contributing to a dynamic vision that, along with an in-depth knowledge of automotive industry trends, will ensure that Groupe Park Avenue remains at the forefront of the business in the years to come,” Hébert said.

Norman John Hébert succeeds Bernard Le Blanc as chief operating officer. During his four years as COO, Le Blanc oversaw a major restructuring of the organization’s departments, creating significant synergies in the process for maintaining its leadership position in the market. He implemented concrete and innovative solutions designed to ensure the company’s competitive advantage in meeting the challenges of the automotive business of tomorrow.

Groupe Park Avenue president and CEO Norman E. Hébert will continue as Chief Executive Officer, with the support of Norman John Hébert as vice-president and chief operating officer and Jean-François Lacroix as vice-president and chief financial officer.

About Groupe Park Avenue

Groupe Park Avenue has been continually innovating in order to offer an exceptional automotive sales and maintenance experience since 1959. Through the services offered by its member dealerships, Groupe Park Avenue has succeeded in standing out from the competition over the years. With the ongoing goal of providing each and every customer with the special attention to fit their needs, the qualified sales and leasing professionals at each dealership ensure that customers always get advice and after-sales service they can count on. With more than 1,000 employees, Groupe Park Avenue includes 23 automotive dealerships representing 13 of today’s leading automotive brands.

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