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Our Vision & Mission

We want to be viewed as the one-stop shop for all your automotive needs. We are here to facilitate the vehicle purchase and ownership experience of our customers, always in accordance with their wishes.

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Latest News

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November 23, 2023

by Groupe Park Avenue

Electric Car: The Importance of Suitable Tires

October 18, 2023

by Groupe Park Avenue

Myths vs. Reality: Buying and Installing Tires

October 11, 2023

by Groupe Park Avenue

The First Volvo Retail Sustainable Experience (VRSE) Branch Arrives in Québec

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Executive Committee

Norman E. Hébert Jr.

President & Chief Executive Officer
For over 40 years, Norman Hébert has been involved in the family business founded by his father in 1959. In his day-to-day role, he has been responsible for the strategic direction and growth of the Group as President and CEO for the last 30 years. Continue reading
Norman John Hébert

Vice-president, Chief Operating Officer
Norman John Hébert took his first steps within the family business, as Vice-President and General Manager at MINI Brossard. In 2015, he was appointed to the position of Vice-President of Business Development, a position he held for five years. In 2020, he was promoted to the position of Vice-President, Chief Operating Officer to manage the overall operations of Groupe Park Avenue Continue reading
Jean-François Lacroix

Vice-president, Chief Financial Officer
Jean-François Lacroix has been acting as Vice President and Chief Financial Officer at Groupe Park Avenue since 2019. He holds a strategic position within the executive committee and he is responsible for the execution of business plans and optimizing the organization's results. Continue reading
Geneviève Lagassé

Vice-présidente, capital humain
Geneviève Lagassé made her debut at Groupe Park Avenue in 2021 as Director of Human Resources. Leveraging her expertise and extensive experience, Geneviève was quickly promoted to the role of Vice President, Human Capital, a position she has now held since February 2023. Continue reading

Management Team

Dave Veronneau

Vice President, Sales Operations
Pascal Villeneuve

Vice President, After sale Operations
Marc-André Rousseau

Vice President, Multi dealership Operations
Benoit Perreault

Vice President, Multi dealership Operations
Sébastien Beaudoin

Vice President & General Manager
BMW Sherbrooke
Tommy Caron

Vice President & General Manager
Mercedes-Benz de Québec
Louis Dupras

Vice President & General Manager
Silver Star Mercedes-Benz
Louis-Philippe Giroux

Vice Préesident & General Manager
Park Avenue Honda, Park Avenue Toyota et Park Avenue INFINITI
Pierre-Luc Couture

General Manager
BMW Sainte-Julie
Bruno-Pier Dubeau

General Manager
Park Avenue Lexus Sainte-Julie
Pascale De Blois

General Manager
Park Avenue Volvo Brossard
Vincent Mercier

General Manager
Park Avenue Audi
Frédéric Beauvais

General Manager
Park Avenue Volkswagen
Maggy Michaud

General Manager
Léo Harley-Davidson & Park Avenue Sports motorisés
Benoit Paquette

General Manager
Park Avenue BMW