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Our Vision & Mission

We want to be viewed as the one-stop shop for all your automotive needs. We are here to facilitate the vehicle purchase and ownership experience of our customers, always in accordance with their wishes.

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Latest News

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June 23, 2022
by Groupe Park Avenue
6 tips for buying an electric vehicle with Groupe Park Avenue.
June 7, 2022
by Groupe Park Avenue
A new talent has been added to the Groupe Park Avenue marketing and communications team with the arrival of Rodrigo Padilla.
May 10, 2022
by Groupe Park Avenue
Groupe Park Avenue receives prestigious Canada's Best Managed Companies distinction.

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Executive Committee

  • Norman E. Hébert Jr.

    President & Chief Executive Officer

    Norman E. Hébert Jr.

    For over 40 years, Norman Hébert has been involved in the family business founded by his father in 1959. In his day-to-day role, he has been responsible for the strategic direction and growth of the Group as President and CEO for the last 30 years. Continue reading

  • Norman John Hébert

    Vice-president, Chief Operating Officer

    Norman John Hébert

    Norman John Hébert took his first steps within the family business, as Vice-President and General Manager at MINI Brossard. In 2015, he was appointed to the position of Vice-President of Business Development, a position he held for five years. In 2020, he was promoted to the position of Vice-President, Chief Operating Officer to manage the overall operations of Groupe Park Avenue Continue reading

  • Jean-François Lacroix

    Vice-president, Chief Financial Officer

    Jean-François Lacroix

    Jean-François Lacroix has been acting as Vice President and Chief Financial Officer at Groupe Park Avenue since 2019. He holds a strategic position within the executive committee and he is responsible for the execution of business plans and optimizing the organization's results. Continue reading

Management Team

  • Sébastien Beaudoin

    Vice-President & General Manager
    BMW Sherbrooke

    Sébastien Beaudoin

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  • Frédéric Beauvais

    General Manager
    Park Avenue Volkswagen

    Frédéric Beauvais

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  • Tommy Caron

    Vice-President & General Manager
    Mercedes-Benz de Québec

    Tommy Caron

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  • Bruno-Pier Dubeau

    General Manager
    Park Avenue Lexus Sainte-Julie

    Bruno-Pier Dubeau

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  • Louis Dupras

    General Manager
    Park Avenue BMW & MINI Brossard

    Louis Dupras

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  • Rob Girouard

    Vice-President & General Manager
    Mercedes-Benz Silver Star

    Rob Girouard

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  • Louis-Philippe Giroux

    Vice-President & General Manager
    Park Avenue Honda & Park Avenue Toyota

    Louis-Philippe Giroux

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  • David Karakov

    General Manager
    Méga Centre Park Avenue La Prairie, Laval & Sainte-Julie

    David Karakov

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  • Marc-Alexandre Martel

    Vice-President
    Méga Centre Park Avenue

    General Manager
    Méga Centre Park Avenue Québec

    Marc-Alexandre Martel

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  • Benoit Perreault

    Vice-President & General Manager
    Park Avenue Audi

    Vice-President
    Park Avenue Volkswagen & Léo Harley-Davidson

    Benoit Perreault

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  • Marc-André Rousseau

    Vice-President & General Manager
    BMW Sainte-Julie

    Vice-President
    Park Avenue BMW, MINI Brossard & Park Avenue Lexus Sainte-Julie

    Marc-André Rousseau

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  • Dave Veronneau

    Vice-President & General Manager
    Jaguar Land Rover Brossard & Park Avenue INFINITI

    Dave Veronneau

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  • Pascal Villeneuve

    Vice-President & General Manager
    Park Avenue Volvo Brossard

    Pascal Villeneuve

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