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We want to be viewed as the one-stop shop for all your automotive needs. We are here to facilitate the vehicle purchase and ownership experience of our customers, always in accordance with their wishes.

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November 23, 2023
by Groupe Park Avenue
October 18, 2023
by Groupe Park Avenue

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Executive Committee

  • Norman E. Hébert Jr.

    President & Chief Executive Officer

    Norman E. Hébert Jr.

    For over 40 years, Norman Hébert has been involved in the family business founded by his father in 1959. In his day-to-day role, he has been responsible for the strategic direction and growth of the Group as President and CEO for the last 30 years. Continue reading

  • Norman John Hébert

    Vice-president, Chief Operating Officer

    Norman John Hébert

    Norman John Hébert took his first steps within the family business, as Vice-President and General Manager at MINI Brossard. In 2015, he was appointed to the position of Vice-President of Business Development, a position he held for five years. In 2020, he was promoted to the position of Vice-President, Chief Operating Officer to manage the overall operations of Groupe Park Avenue Continue reading

  • Jean-François Lacroix

    Vice-president, Chief Financial Officer

    Jean-François Lacroix

    Jean-François Lacroix has been acting as Vice President and Chief Financial Officer at Groupe Park Avenue since 2019. He holds a strategic position within the executive committee and he is responsible for the execution of business plans and optimizing the organization's results. Continue reading

  • Geneviève Lagassé

    Vice-présidente, capital humain

    Geneviève Lagassé

    Geneviève Lagassé made her debut at Groupe Park Avenue in 2021 as Director of Human Resources. Leveraging her expertise and extensive experience, Geneviève was quickly promoted to the role of Vice President, Human Capital, a position she has now held since February 2023. Continue reading

Management Team

  • Dave Veronneau

    Vice President, Sales Operations

    Dave Veronneau

  • Pascal Villeneuve

    Vice President, After sale Operations

    Pascal Villeneuve

  • Marc-André Rousseau

    Vice President, Multi dealership Operations

    Marc-André Rousseau

  • Benoit Perreault

    Vice President, Multi dealership Operations

    Benoit Perreault

  • Sébastien Beaudoin

    Vice President & General Manager
    BMW Sherbrooke

    Sébastien Beaudoin

  • Tommy Caron

    Vice President & General Manager
    Mercedes-Benz de Québec

    Tommy Caron

  • Louis Dupras

    Vice President & General Manager
    Silver Star Mercedes-Benz

    Louis Dupras

  • Louis-Philippe Giroux

    Vice Préesident & General Manager
    Park Avenue Honda, Park Avenue Toyota et Park Avenue INFINITI

    Louis-Philippe Giroux

  • Pierre-Luc Couture

    General Manager
    BMW Sainte-Julie

    Pierre-Luc Couture

  • Bruno-Pier Dubeau

    General Manager
    Park Avenue Lexus Sainte-Julie

    Bruno-Pier Dubeau

  • Pascale De Blois

    General Manager
    Park Avenue Volvo Brossard

    Pascale De Blois

  • Vincent Mercier

    General Manager
    Park Avenue Audi

    Vincent Mercier

  • Frédéric Beauvais

    General Manager
    Park Avenue Volkswagen

    Frédéric Beauvais

  • Maggy Michaud

    General Manager
    Léo Harley-Davidson & Park Avenue Sports motorisés

    Maggy Michaud

  • Benoit Paquette

    General Manager
    Park Avenue BMW

    Benoit Paquette

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