In business since 1959, the Groupe Park Avenue continues to innovate to offer an exceptional experience in the automobile sales and maintenance sector. It is through the services offered by its member dealerships that the Groupe Park Avenue succeeds in distinguishing itself from its competitors. Fueled by the desire to offer particular attention to each customer, the qualified professionals at the dealership for vehicle purchase and rental ensure to offer the best advice and support the customer in an after-sales service outside of peer. With more than 1,000 employees, the Groupe Park Avenue brings together 17 automobile dealerships representing nearly twenty of the most influential brands in the industry, including the iconic Léo Harley-Davidson dealership, a bodywork center and, now, a recreational vehicle center.
Our History
Groupe Park Avenue traces its roots to the Avenue du Parc Street in Montreal, where Norman D. Hébert Sr. acquired Park Avenue Chevrolet in 1959. Initially facing financial difficulties, the dealership embarked on an impressive growth trajectory under its new owner, who took the opportunity to diversify its operations. In fact, he opened the first long-term commercial fleet leasing company in Canada and spearheaded the inaugural Montreal Auto Show. In 1984, to meet ever-increasing demand, the name Groupe Park Avenue was born to encompass the company's activities.
In 1985, Groupe Park Avenue acquired a significant plot of land on Taschereau Boulevard in Brossard, where a substantial portion of its operations would eventually be located. After an impressive career, in 1991, Norman D. Hébert Sr. handed over the reins of the company to Norman Hébert Jr., who initiated the development of their lands in Brossard and newly acquired lands in Sainte-Julie. Particularly notable between 2010 and 2018, the Group's growth was accompanied by the acquisition of dealerships extending beyond Montreal's South Shore, including Mercedes-Benz Silver Star, Mercedes-Benz de Québec, and BMW Sherbrooke.
In 2023, after over thirty years of leading the company and elevating it to become one of the largest automotive groups in Quebec, it was now the turn of Norman Hébert Jr. to pass the torch to his son, Norman John Hébert. Determined to steer the family business in a rapidly transforming market, the latter announced in July 2023 the opening of the first Volvo VRSE dealership across the province, showcasing his ambition to establish a leadership role in electrification within the market. With 17 dealerships and nearly 1,000 employees today, Groupe Park Avenue remains committed to providing high-quality service and a personalized approach to each of its customers.
