Management Team

M. Norman Hébert Jr., B.Comm., LL.L., Président et chef de la direction Groupe Park Avenue inc.
M. Norman Hébert Jr.
B.Comm., LL.L.
President of Groupe Park Avenue inc.

M. Norman E. Hébert Jr.

B.Comm., LL.L.

Norman E. Hébert Jr. has pursued a career for more than 25 years in the family business founded by his father in 1959, including 20 years as President and CEO.

Community Service

Concordia University

  • Chairman of the Board of Governors since July 2012
  • Member of the Board of Governors since 2008
  • Past member of the John Molson School of Business Advisory Board

Quebec Liquor Board (SAQ)

  • Chairman of the Board of Directors (2006-2013)


  • Past Member of the Board of Directors (2004-07)
  • Past Chair and member of the Audit Committee (2005-2007)
  • Past Member of the Distribution Committee (2004-2007)
  • Past Chair of the Technology Committee (2004-2007)

Social and Cultural Activities

Centraide of Greater Montreal

  • Co-Chair of the 2010 Greater Montreal Campaign
  • Chair of the Major Gifts Campaign (2007 to 2009)
  • Member of the 2006-2008 retail sector cabinet

Fondation Hôpital Charles-LeMoyne

  • Co-Chair of the 2010-2011 Major Capital Campaign

Concordia University

  • Founder and Chair of the 2004 to 2014 Golf Tournament for student bursaries ($3,000,000 raised over 10 years)
  • Past Chair of the Annual Giving Campaign - Montreal Region (1998-2001)

Lower Canada College

  • Co-Chair of the 2002 Strategic Planning initiative
  • Past member of the Board of Governors (1997-2001)
  • Past Chair of the Parents' Division of the 2000 Capital Campaign

Founding Chair of the Montreal International Auto Show VIP Charity Preview Evening

Past member of the board of the Sainte-Justine Hospital Foundation (Canada's largest children's hospital) (2005-2006)

Past member of the Canada Olympic Trust (2000-2004)

Past member of the Fondation Wilfrid-Pelletier (1982-86)

Past member of the Duke of Edinburgh's Awards (1987-1992)

Various other fundraising activities

Automotive Industry Service

Alongside our Manufacturers

  • Chairman BMW Canada Dealer Communication Team
  • Chairman MINI Canada Dealer Communication Team
  • Member of the Nissan Canada Dealer Communication Team
  • Member of the Infiniti Canada Dealer Communication Team
  • Past Chairman of the Dealer Communication Team (1998-2001, 2004-2006)
  • Past Chairman of the Canada Business Innovation sub-committee of the Toyota Communication Team (1998-2002)
  • Past Chair of the Dealer Sales and Service Agreement sub-committee of the Toyota Communication Team (2002-2006)
  • Past Chairman of the Nissan Canada Dealer Advisory Board (2002-2004)
  • Past Member of the Audi North American Dealer Council (2003-2005)
  • Member of the Canadian Infiniti Dealer Strategy Team

Alongside the CADA (Canadian Automobile Dealers Association)

  • Member of the Industry Relations Committee
  • Member of the Dealer Laureate Review Committee
  • Member of the NADAP Review Committee
  • Past member of the Employee Benefits Committee (2005-2008)
  • Past-President & Director of the Montreal Automobile Dealers' Association (1996-2006)
  • Past-President & Director of the Montreal International Auto Show (2006)
  • Past director of the Quebec Automobile Dealer Association (2004-2006)

Awards and Recognitions


  • Nissan Global Leaf (Electric vehicle) Sales Award Winner


  • CADA National Laureate - Ambassador Category - awarded for extraordinary service to the community and the industry.Unique Quebec auto dealer to receive the highest honor in the Canadian automotive industry as of today.

February 2004

  • Business Builder of the month for the Quebec business magazine Revue Commerce


  • Recipient of the Ernst & Young Entrepreneur of the Year award


  • Recognized as one of the 50 Best Managed Private Companies in Canada by the Financial Post


  • Recipient of the McLean's Automotive Dealer of Excellence Award

Brief award winning list

  • Winner of the Nissan Sales and Service Way Award
  • Winner of the Infiniti Award of Excellence
  • Winner of the Audi Dealer of the Year Award
  • Winner of the Honda President's Challenge Award
  • Winner of the Nissan Award of Merit
  • Winner of the Nissan Club Royal Award
  • Winner of the Toyota Canada President's Club
  • Winner of the Honda Canada President's Award

Our Vice-presidents & General Managers

Inspiration & Leadership

  • M. Norman John Hébert, Vice-président, Développement des affaires

    Norman John Hébert Vice-president, Chief Operating Officer Groupe Park Avenue

  • M. Jean-François Lacroix, Vice-président, Direction financière

    Jean-François Lacroix Vice-président & Chief of Financial Direction Groupe Park Avenue

  • Roberto Barba, Vice-président et directeur général

    Roberto Barba Vice-president & General Manager BMW Brossard
    MINI Brossard

  • Sébastien Beaudoin, Vice-président et directeur général

    Sébastien Beaudoin Vice-president & General Manager BMW Sherbrooke

  • Tommy Caron, Vice-président et directeur général

    Tommy Caron Vice-president & General Manager Mercedes-Benz de Québec

  • Bruno-Pier Dubeau, Directeur général, Park Avenue Lexus

    Bruno-Pier Dubeau General Manager Park Avenue Lexus

  • Rob Girouard, Vice-président

    Rob Girouard Vice-president Silver Star Mercedes-Benz

  • Louis-Philippe Giroux, Directeur général, Park Avenue Toyota

    Louis-Philippe Giroux Vice-president & General Manager Park Avenue Toyota
    Park Avenue Honda

  • Marc-Alexandre Martel, Vice-President & General Manager

    Marc-Alexandre Martel Vice-president & General Manager Mega Centre Park Avenue

  • Benoit Perreault, Vice-président et directeur général

    Benoit Perreault Vice-president & General Manager Park Avenue Audi
    Park Avenue Volkswagen
    Léo Harley-Davidson

  • Marc-André Rousseau, Vice-président et directeur général

    Marc-André Rousseau Vice-president & General Manager BMW Sainte-Julie)

    Vice-president Park Avenue Lexus

  • Dave Véronneau, Vice-president & General Manager

    Dave VeronneauVice-president & General Manager Jaguar Land Rover Brossard
    Park Avenue INFINITI

  • Pascal Villeneuve, Directeur général

    Pascal Villeneuve Vice-President & General Manager Park Avenue Volvo Brossard