Jean-François Lacroix

Jean-François Lacroix has been acting as Vice-President and Chief Financial Officer at Groupe Park Avenue since 2019. He holds a strategic position within the executive committee and is responsible for the execution of business plans and optimizing the organization's results. He assists the President and Chief Executive Officer and participates in the development and execution of the organization's strategic plan in collaboration with the Vice-President and Chief Operating Officer. Mr. Lacroix is very involved with non-profit organizations in the fields of education, culture, and entertainment. He is currently a board member and treasurer of the YMCAs of Québec. Previously, he was a board member of the l'École Nationale de Théâtre du Canada (2016-2020), the TOHU (2012-2014), and the Centre Père Sablon (2014-2019).

Jean-François Lacroix began his career with the accounting firm Deloitte. He then moved on to the position of Corporate Controller at Telecon. Before joining Groupe Park Avenue, he worked as Chief Financial Officer and Executive Vice President for international companies including Solotech, Stingray Business, and D-Box Technologies.

Jean-François Lacroix holds a Bachelor's degree in Business Administration from the Université Laval and a Master's degree in finances (MBA) from the Université de Sherbrooke. Mr. Lacroix is also a member of the Chartered Professional Accountant (CPA-CA).