A New Partnership Between The Montreal Alouettes And Groupe Park Avenue

The Montreal Alouettes announced on Thursday a two-year partnership with Groupe Park Avenue, a leader in the automotive industry founded over 60 years ago. Thanks to this collaboration, Groupe Park Avenue will become, among other things, the presenter of the Alouettes' 2022 season ticket renewal campaign. More details will be unveiled this fall.
 
“It is with great pleasure that we welcome Groupe Park Avenue into our family,” said Mario Cecchini, President of the Montreal Alouettes. “This company is a pillar in the Quebec economy and a leader in the automotive industry.”

‘’It is an honor to work with the Montreal Alouettes organization as an official partner for the next two seasons. This association is a first for Groupe Park Avenue within professional sports. The Als are a Quebec flagship that shares the same values as our business and it is extremely important for us to support local pillars that invest in the community”, said Normand Hébert, President and CEO at Groupe Park Avenue. “Firstly, established on Park Avenue in Montreal near Percival-Molson Memorial Stadium back in 1959, it was a natural fit for us to partner up with the team and reconnect with our roots.’’