Groupe Park Avenue Ventures Into The Sale Of Motorized Sports Vehicles

Groupe Park Avenue is pleased to announce the official opening of a new center for pre-owned motorized sports vehicles: Park Avenue Sports Motorisés. This becomes the very first all-used recreational vehicle dealership established on the South Shore of Montreal.

Diversification of Product Offerings

The automobile industry will undergo major transformations in the coming years. To navigate these changes, Groupe Park Avenue must demonstrate agility to seize opportunities and remain competitive in this changing market: "We wish to diversify our activities to maintain our position as a leader in the industry. Currently, the motorized sports vehicle sector is expanding, and as a leader, we must be proactive to perpetuate our ascension. We have also been able to see that our customers' interest in this type of vehicle is increasingly present which ultimately led us to move forward with the project," said Norman John Hébert, President and Chief Operating Officer of Groupe Park Avenue.

Park Avenue Sports Motorisés will offer a wide variety of pre-owned recreational vehicles such as motorcycles, motocross, snowmobiles, side-by-side vehicles, ATVs, and more. Norman John Hébert is delighted to diversify Groupe Park Avenue's product offerings: "Park Avenue Sports Motorisés will certainly offer us interesting prospects to exploit in the short, medium, and long term, particularly with the sale of multi-brand recreational vehicles, including Ducati, Can-am Spyder, Polaris, or Yamaha, something we could not do before through our other dealerships," he added.

In Good Hands

The project will benefit from the expertise of two experienced individuals as responsible leaders of the center. With over 20 years of experience within the Groupe and having held various leadership positions, Benoît Perreault, Vice President of Operations, will oversee Park Avenue Sports Motorisés' activities. He will be supported by Maggy Michaud, who is also the General Manager of the iconic Léo Harley-Davidson dealership. She has been with the organization for 16 years and holds valuable expertise in the recreational vehicle sector. "I am confident that with the team in place, we will be able to adequately meet our customers' needs and offer them high-quality service that meets Groupe's standards," says Norman John Hébert.