Maggy Michaud Takes Over As Head Of Leo Harley-Davidson

It is with great honor that Groupe Park Avenue announces today the appointment of Maggy Michaud as General Manager of Léo Harley-Davidson.

With her extensive experience in the motorcycle industry, Maggy has been with Léo Harley-Davidson for over 15 years. Coming from the automotive world, she has been able to make her place and climb the ladder over the years while perfecting her management skills. Director of the service department for the past few years, Maggy took over the reins of fixed operations a little over a year ago and has demonstrated a great deal of rigor, professionalism, and motivation to the team in place, guiding them through a post-pandemic year with ambitious results. His determination has allowed the traditions and family spirit that have made Leo Harley-Davidson (H-D) one of the most reputable H-D dealerships in its sector.

"I am very pleased to announce today the appointment of Maggy Michaud as General Manager of our Leo Harley Davidson dealership. With more than 15 years of experience in the industry, Maggy was the obvious choice to lead the ambitions of our company. Over the years, she has distinguished herself through her skills and positive leadership. I am confident that she will be able to successfully meet the challenges that her team will face in the short, medium, and long term," says Norman John Hébert, Vice President and Chief Operating Officer of Groupe Park Avenue.

"I am very excited to be taking on this new role with a dealership I am passionate about. It's especially gratifying to take my place as a female leader in an industry that tends to be predominantly male. My priority will be to boldly and respectfully bring the world of motorcycling to the forefront while inspiring future generations to realize their dream of riding a motorcycle, especially a Harley-Davidson motorcycle. Having known and worked with the founder of the company, the legend Léo Bouchard, it is important for me to continue to propagate his philosophy, something I will be able to perpetuate through my new responsibilities. I am very grateful for the trust placed in me by the management team of Groupe Park Avenue, and it will be a pleasure to develop and make the Harley-Davidson brand shine in the coming years," adds Maggy Michaud.